New Products

Dollar Shave Club Expands Into Women’s Grooming Market

New collection features razors, handles and personal care products with argan oil, hyaluronic acid and shea butter.

Touting a shave “sharp enough for his face, yet smooth enough for her legs,” Dollar Shave Club is expanding into the women’s grooming market with a new collection. The category expansion features a line of razors, handles and “skin-drenching” cashmere santal “shave aids” (sugar scrub, shave butter, shave oil and post-shave body balm) featuring argan oil, hyaluronic acid and shea butter. “For over a decade, we’ve cut out the unnecessary fluff that’s been upsold to du...

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